Ciscos Building of Brand

Ciscos Building of Brand Building a brand in a business-to-business context is different from doing so in a consumer market. The case study given about Cisco demonstrates this fact. When Cisco started its operations, its main target market was corporate bodies. It was selling its products to firms, which needed systems that could help them run more efficiently.Advertising We will write a custom essay sample on Ciscos Building of Brand specifically for you for only $16.05 $11/page Learn More The firm has however, grew exponentially over the last decade and it has come to appreciate the fact that consumer market can no longer be ignored. The approach taken by Cisco to build its brand when it was targeting other business units has changed following its decision to include consumer markets as part of its target markets. The approach taken to attract organizational consumers is different from the strategy taken to attract consumer markets. One of the difference comes in the way building the brand is concerned. When dealing with business-to-business market, the focus will be on the decision makers within the targeted firm. This can be the chief executive. In such cases, a firm will make an effort to ensure that the decision maker understands the brand and its superiority over other existing brands. This is because the decision maker is known (McNally Speak, 2011). It is very different from the case where the target market is a consumer market. In consumer market, the target audience is undefined. A firm will always try to build its brand by trying to communicate to everyone in the consumer market. This is evident from the case study given about Cisco. When Cisco was targeting other corporate bodies as its target market, it would focus on the main decision makers in the companies and sell its brand to them. This changed when it focused on the consumer market. The management realized that the only way of making its brand strong in the consumer market is to ensure tha t the public knows it. It is also apparent from the case that when targeting consumer market with the brand, more advertising would be necessary than when dealing with business-to-business market. When Cisco targeted organizational consumers, it found it easy to visit the companies and explain to the decision makers the importance of using their system. This changed when the firm expanded its market to include consumer markets. It had to use social and mass media to popularize the brand. Cisco’s plan to reach out to consumers is viable. For a long time, Cisco had been a popular brand in the United States and other regions around the world. However, it was very unfortunate that this brand was popular but most people did not know its specific products. This was understandable because the main target market for this firm initially was organizational consumers. The management would advertise this brand in the market, with their target being the decision makers in various organiza tion.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, this has to change given that it has decided to target consumer markets. The management must devise ways through which it can make its products known in the market. The plan to reach out to consumers is viable and very timely. In the past few years, the firm has been popular with its brand, and not its products. The management must make an effort to ensure that the popularity that the brand has generated is translated into popularity in all its products. According to Pride and Ferrell (2011), a firm can only benefit from its strong brand if its consumers are able to relate the brand with the products. This is the only way that a firm will be able to make its products gain a competitive edge over other firms in the market. Cisco has been keen on expanding its products line through acquisitions and takeovers. The firm ha s acquired many other firms that have helped it increase its market share and the products it offers in the market. It is therefore, prudent to ensure that whenever such acquisitions are made, the customers are informed about the new product that have been introduced into the market (McNally Speak, 2011). Cisco had depended on mass media to reach out to the customers. The television commercials were used to attract customers and inform them of any changes that could have taken place and the new products that the firm could have recently introduced. Currently, the firm has decided to use social media to reach out to the customers. The decision is very timely. This is because when targeting the consumer market, it is important to know the attractive market segments. The youth make the most attractive market segment for electronic product or any technology-oriented products. They get fascinated by the power of technology, and can easily make purchase of a product if they get convinced that it has what they need. This target market is easily found in social media such as Facebook, Tweeter and other blogs that Cisco has decided to use. This is a strong indication that this plan is very viable. References McNally, D., Speak, K. D. (2011). Be your own brand: Achieve more of what you want by being more of who you are. San Francisco: Berrett-Koehler Publishers. Pride, W. M., Ferrell, O. C. (2011). Marketing express. Mason: South-Western Cengage Learning.Advertising We will write a custom essay sample on Ciscos Building of Brand specifically for you for only $16.05 $11/page Learn More

African American History and Women Timeline 1900-1919

African American History and Women Timeline 1900-1919 The following is a timeline of African American womens history from 1900-1919. 1900 (September) Nannie Helen Burroughts and others founded the Womens Convention of the National Baptist Convention 1901 Regina Anderson born (librarian, Harlem Reaissance figure) 1902 Local white protests of the appointment of Minnie Cos as postmistress of Indianola, Mississippi, led to President Theodore Roosevelt suspending postal services to the town. (February 27) Marian Anderson born (singer) (October 26) Elizabeth Cady Stanton died (antislavery and womens rights activist) 1903 Harriet Tubman signed over her home for the elderly to the African Methodist Episcopal Zion Church Harriet Marshall founded the Washington (DC) Conservatory, admitting African American students Maggie Lena Walker founded St. Lukes Penny Savings Bank in Richmond, Virginia, becoming the first woman bank president Sarah Breedlove Walker (Madam C.J. Walker) begins her haircare business Ella Baker born (civil rights activist) Zora Neale Hurston born (writer, folklorist) 1904 Virginia Broughton published Womens Work, as Gleaned from the Women of the Bible Mary McLeod Bethune founded what is today Bethune-Cookman College 1905 Niagara Movement founded (out of which the NAACP grew) National League for the Protection of Colored Women founded in New York Ariel Williams Holloway born (musician, teacher, poet, figure in Harlem Renaissance) Constitution of the Industrial Workers of the World (IWW, Wobblies) included a provision that no working man or woman shall be excluded from membership in unions because of creed or color first outdoor tuberculosis camp in the United States was opened in Indianapolis, Indiana, sponsored by the Womens Improvement Club 1906 after a riot in Brownsville, Texas, President Theodore Roosevelt delivered dishonorable discharges to three companies of African American soldiers; Mary Church Terrell was among those formally protesting this action second meeting of the Niagara Movement met at Harpers Ferry, West Virginia, with about 100 men and women in attendance Josephine Baker born (entertainer) Susan B. Anthony died (reformer, abolitionist, womens rights advocate, lecturer) 1907 Negro Rural School Fund was established by Anna Jeanes, aimed at improving education for rural southern African Americans Gladys Bentley, Harlem Renaissance figure, became known for her risque and flamboyant piano playing and singing Meta Vaux Warrick Fuller received the first federal art commission awarded to an African American woman for figurines of African Americans to be used at the Jamestown Tercentenniel Exposition 1908 call issued which resulted in 1909 founding of NAACP; women signers included Ida B. Wells-Barnett, Jane Addams, Anna Garlin Spencer, and Harriot Stanton Blatch (daughter of Elizabeth Cady Stanton) in Los Angeles, the Womans Day Nursery Association was formed to provide care for African American children whose mothers worked outside the home Alpha Kappa Alpha sorority founded 1909 Nannie Helen Burroughs founded the National Training School for Women, Washington DC Gertrude Steins novel Three Lives characterizes a black female character, Rose, as having the simple, promiscuous immorality of Black people. (February 12) National Negro Conference 1910 second conference of the National Negro Conference forms the NAACP (National Association for the Advancement of Colored People), with  Mary White Ovington  as a key organizer holding a variety of offices 1910-1947 including as member of the Executive Board and board chair, 1917-1919; later women leaders included Ella Baker and  Myrlie Evers-Williams (September 29) Committee on Urban Conditions Among Negroes founded by Ruth Standish Baldwin and George Edmund Haynes 1911 Committee on Urban Conditions Among Negroes, Committee for the Improvement of Industrial Conditions Among Negroes in New York, and National League for the Protection of Colored Women merged, forming the National League on Urban Conditions Among Negroes (later just National Urban League) (January 4)  Charlotte Ray  died (first African American woman lawyer in the United States and the first woman admitted to the bar in the District of Columbia)   Edmonia Lewis  last reported in Rome; died that year or after (her death date and location are unknown) Mahalia Jackson born (gospel singer) (February 11)  Francis Ellen Watkins Harper  died (abolitionist, writer, poet) 1912 Virginia Lacy Jones born (librarian) Margaret Washington, newly elected president of the National Association of Colored Women, founded the periodical  National Notes 1913   Harriet Tubman  died (Underground Railroad conductor, abolitionist, womens rights advocate, soldier, spy, lecturer) Fannie Jackson Coppin died (educator) (February 4)  Rosa Parks  born (April 11) federal government officially segregates by race all federal workplaces, including rest rooms and eating facilities (-1915) Ruth Standish Baldwin served as president of the National League on Urban Conditions Among Negroes 1914 Marcus and Amy Jacques Garvey founded the Negro Universal Improvement Association in Jamaica this moved later to New York, promoting a homeland in Africa and independence in America for African Americans (or 1920) Daisy Bates born (civil rights activist) 1915 National Negro Health movement began to offer services to black communities, serving and including as health workers many African American women Billie Holiday born as Eleanora Fagan (singer) 1916 1917 Ella Fitzgerald born (singer)   Gwendolyn Brooks  born (poet) (June 30)  Lena Horne  born (singer, actress) (July 1-3) race riots in East St. Louis killed 40 to 200; 6,000 had to leave their homes (October 6)  Fannie Lou Hamer  born (activist) 1918 Frances Elliott Davis enrolled with the American Red Cross, the first African American nurse to do so (March 29)  Pearl Bailey  born 1919 NAACP founded with a number of women signing the call;  Mary White Ovington  became the first chairperson Pearl Primus born (dancer) Sarah Breedlove Walker (Madam C.J. Walker) died suddenly (executive, inventor, philanthropist);  ALelia Walker  becomes president of the Walker company Edmonia Highgate died (fundraiser, after the Civil War, for the Freedmans Association and the American Missionary Society, for educating freed slaves)

Shawshank Redemption Essay Example | Topics and Well Written Essays - 1000 words

Shawshank Redemption - Essay Example In Shawshank Redemption, the major themes revolve around the power of intelligence, the power of friendship and the power of hope. In the movie, Shawshank redemption, one could appreciate how the power of intelligence becomes portrayed. The character Andy on arrival to Shawshank prison, asked his friend Red to help him procure a rock hammer, polishing cloth and a large poster of Rita Hayworth. Nobody actually knew the importance of these 3 things until one day when Andy made an escape to Mexico after boring a hole through the prison walls. In addition, it is via Andy’s intelligence after helping the prison guard with family and financial issues while working at the prison’s license plate factory that he managed to secure a job as a person who did their paper work. Just from that simple act of intelligence, Andy managed to secure a status where he became protected from the notorious prison gang called Sisters that used to molest him. In addition, through his intelligence , he manages to secure a place as the prison’s librarian and expands it more in a century. Through his association with the guards, he managed to do money laundering business ran by Norton. Andy therefore gained much reputation in prison and ultimately became the people’s hero as he escaped prison, leading to Norton giving up on the search and resigning. Intelligence has been demonstrated in many prison movies, for instance Prison Break. In Prison break for instance, the main character, Michael Scofield uses his wit in order to get his brother out of prison. Prison break is majorly a season that depicts how intelligence could be of great value in evading problematic situations. The character Andy could be likened to Michael Scofield in Prison Break as both used intelligence to break out of prison. In relation to the theme, in my past experience, I have been saved a lot by depicting some act of intelligence and highly appreciate its use in real life. In Shawshank Redemp tion, power of friendship remains a theme that gets depicted entirely in the film. Andy on arrival at Shawshank made friends with Red. It is via the friendship that Andy managed to secure the very items that his used in plotting his escape. Andy asked Red to secure for him a rock hammer, polishing cloth and a poster of Rita Hayworth. If not for being friends, Red would not have secured these items for Andy. In addition, Red always was present to talk and console Andy after being mishandled by the gang called Sisters. It is while working at the prison’s license plate factory, that Andy made a deal that saw his friends get 3 beers while working at that place. In addition, in gaining favor from the prison guards and Norton, Andy managed to have his friends protected too from the gangs that used to torment in mates. As a sign and gratitude to true friendship, Andy had earlier on told Red about the money and the key in the mountain rocks near the prison that eventually led Reds to joining him in Mexico. Red on being released some few years after Andy’s escape, one day went to the area where he was told he would find a key, but got more than he had hoped for, a true friend asking Red to join him in Mexico. The movie ends with Red being overjoyed about meeting his prison and lifelong prison. In relation to Prison Break, Michael Scofield, cared and treated his brother as a

Organizational Behavior Essay Example | Topics and Well Written Essays - 3750 words

Organizational Behavior - Essay Example After the WWII, recycling was influenced by economic reasons and some countries continued to establish conservation programs, but recycling was not so popular within the United States. Landfills became a cheap way to dispose of trash and recycling efforts was not the main focus. It was not until the 1960’s that recycling and environmental awareness was public concern. By the 1970’s recycling was popular again and drop-off recycling centers were established (http://www.all-recycling-facts.com/history-of-recycling.html ) . The city of Woodbury, New Jersey was the first city to mandate recycling in the United States and soon after many towns and cities followed. â€Å"Recycling† trailers were towed behind waste management vehicles during trash collection routes. It was not till the late 1980’s and 1990’s that curbside collection was introduced. ... In the 1980s, Waste Management acquired Service Corporation of America (SCA) to become the largest waste hauler in the country.† As of 2010, Waste Management employs 45,000 employees that are dedicated to improving the environment and reported $12.52 billion in revenue. The business of collecting trash and disposing of it has evolved to a billion dollar business and all the problems that come with it. In 1993, Los Angeles Times wrote a article â€Å"Landfill Pact is Appalling† (http://articles.latimes.com/keyword/waste-management-inc) informed the public of the proposed contract between Waste Management, Inc and Weldon Canyon landfill and once the press heard of such a develop, it announced the high profit Waste Management would gain for such a contact. â€Å"Ventura Regional Sanitation District are appalled at the proposal that Waste Management Inc. be permitted a report 35% profit or over $156 million over the life of the contract. Adding insult to injury, the landown er will receive another $5.63 per ton, or over $67 million for renting out his goat pasture. Combined, these figures represent nearly 50%--$224 million--going directly into the pockets of Waste Management Inc. and the landowner.† (Landfill Pact is appalling, 1993). The stock price for Waste Management, Inc raised steadily in 2004, in the article â€Å"3 reasons to avoid Waste Management†, the country needs garbage service that is not question. Is the stock strong enough to profit from it success? On the surface, the company’s future remains positive. â€Å"The current dividend yield is 4.3%. A competing investment alternative, the 10 year Treasury Bond, yields 2.06%.† Waste Management reported an increase in revenue from $3.24 billion in 2010 to $2.52 billion in 2011. †Waste

Essay on Machiavellis The Prince Essay Example for Free

Essay on Machiavellis The Prince Essay Since the beginning of civilization man has continually been faced with the complexity of creating a peaceful and unified existence for all, without resistance or violence. People have been trying to develop a system of how to rule effectively while acting ethically and morally to avoid chaos and destruction. However, as history has shown us this has not been an easy endeavor and very few rulers have been able to accomplish this. This leads us to a question that is in dispute: Is it better to be loved than feared, or vice versa? (Machiavelli, 51) An effective ruler would be one that relies upon fear without hatred, rather than love, as described by Niccolo Machiavelli in his book The Prince. In a perfect world all people would be good-hearted, all would treat each other equally, and all would follow and respect the rules of society. Machiavelli points out that people tend to focus how the world should be rather than how it is. Let us leave to one side, then, all discussion of imaginary rulers and talk about practical realities. (Machiavelli, 48) It is easier to complain about problems and society than it is to become a leader and produce positive change. All individuals have different perceptions of what it takes to keep order in a world where not all is good and not everyone gets along. It is easy for one to discuss ideals of how things ought to be, and to use reality to form a dream of something different that we believe would be better than the current state of affairs. Dreams though can not be actualized without action, and all the discussion in the world will accomplish nothing if everyone sits idly by. We all want peace, and in order to have peace there must be structure and in order to have structure you must have an effective leader that you trust to design the framework of how things will work. Ideally all would want a leader that is trustworthy, just, intelligent, compassionate, giving, and loyal to the people while at the same time having the ability to protect society from harm. Now I know everyone will agree that if a ruler could have all the good qualities I have listed and none of the bad ones, then this would be an excellent state of affairs. But one can not have all the good qualities, nor always act in a praiseworthy fashion, for we do not live in an ideal world. (Machiavelli, 48) Unfortunately in reality we can not have a leader that stands on a platform of extreme love or extreme hatred, if we expect to  remain safe and unharmed from the rest of the world. You need someone that is tough, and has the ability to enforce and maintain order upon people who are not always good and reliable, people who are selfish and have their own interests above all else. In reality people do not act responsibly out of love and consideration for others, but of fear what will happen if they do not act accordingly. It is important to keep in mind that to be feared is different than being hated. But fear restrains men because they are afraid of punishment, and this fear never leaves them. Still, a ruler should make himself feared in such a way that, if he does not inspire love, at least he does not provoke hatred. For it is perfectly possible to be feared and not hated. (Machiavelli, 52) If there were no consequences for bad behavior, people would have no reason to act any differently. It is not that punishment in itself creates hatred, but it is how the people are punished that will determine the fear or the hatred they have for their ruler. For example if one is caught stealing and then punished by having to serve some time in jail, that would cause them to fear you and to abide by the law. On the other hand if the punishment were death it would cause the people to hate the ruler for being so un-just and immoral. When a ruler becomes hated they lose all respect and control over the people, for they will reach a point that they can no longer endure the cruelty and rise against you. Indeed, one of the most effective defenses a ruler has against conspiracies is to make sure he is not generally hated. For conspirators always believe the assassination of the ruler will be approved by the people. (Machiavelli, 57) When people feel as they have been oppressed and abused for to long they will revolt and not think twice about getting rid of the ruler they are discontented with. For once the people have become determined to over throw their ruler, they have already lost all faith and feel there is nothing else to lose whether they are successful or not. It is not enough for a Ruler to be strictly feared, but to also appear to have some compassion and respect for the people that he oversees. It is imperative that an effective ruler is one that can balance fear, goodness, authority, respect, and compassion if he wishes to maintain harmonious  control. So it is necessary for a ruler, if he wants to hold on to power, to learn how not to be good, and to know when it is and when it is not necessary to use this knowledge. (Machiavelli, 48) The point Machiavelli makes here is that it is not enough to be completely good or completely evil, but to know when to do bad things in order to create good. Power is ultimately based on violence, and sometimes in order to preserve sovereignty and authoritative command, a ruler must engage in what society deems as immoral acts such as lying, betrayal, and even murder. So the conclusion is: If you take control of a state, you should make a list of all the crimes you have to commit and do them all at once. That way you will not have to commit new atrocities every day, and you will be able, by not repeating your evil deeds, to reassure your subjects and to win their support by treating them well. He, who acts otherwise, either out of squeamishness or out of bad judgment, has to hold a bloody knife in his hand all the time. A hated, thus unsuccessful ruler would be one that would not know his limits, and continue to use violence to obtain desired results. A wise ruler would be one who could look ahead and see when it is necessary to do harm so that he can know exactly what needs to be done, how to do it, and when to do it. Most importantly the ruler must have the ability to stop once what he has set out to do is accomplished. Violence and evil doing must be used sparingly to prevent the populous from hating you. A powerful leader needs the ability to equally rely upon intelligence and brute force, he must be able to discern when to use the different characteristics and be able to step into the role of either the lion or the fox at any moment. Since a ruler, then, needs to know how to make good use of beastly qualities, he should take as his models among the animals both the fox and the lion, for the lion does not know how to avoid traps, and the fox is easily overpowered by wolves. So you must be a fox when it comes to suspecting a trap and a lion when it comes to making the wolves turn tail. (Machiavelli, 54) Machiavelli is referring to the symbolism of the lion over the monarch power in England. The lion represented courage, strength, and  leadership; it was seen as being the dominant animal that could wipe out smaller animals. A fox on the other hand is timid, reserved, and clever; it thinks before it acts. There are only two ways to obtain power, either lawfully or un-lawfully. To do it lawfully is to be considered human and to do it un-lawfully by inciting violence is to be considered animalistic, so when stepping outside the law a ruler must choose whether to be lion and exercise brute force or to be the fox and exercise the mind. Nevertheless, you should be careful how you assess the situation and should think twice before you act. Do not be afraid of your own shadow. Employ policies that are moderated by prudence and sympathy. Avoid excessive self-confidence, which leads to carelessness, and avoid excessive timidity, which will make you insupportable. Machiavelli is reinforcing the significance of a ruler to have the ability to know when to act like a man and when to act like an animal. A feared but not hated ruler is one that does not act upon impulse but carefully calculates his moves in order to do what is necessary for the people, even if it means acting outside of the law. This essay began with the notion that if one wishes to be a successful ruler he or she must induce fear among the people to gain their respect as opposed to loving and being loved. How a ruler treats the people and how the people treat the ruler is the determining factor of how successful society will be. We have to look at the relationship between the people and the ruler as we would the relationship between a child and a parent. To be an effective parent you can not inflict harm upon your child, but you can inflict fear by imposing consequences to their negative behavior. If a child does something wrong we do not physically abuse him or her, but make them sit in time out or perhaps take away a privilege like playing video games. The child may be upset with you for a short time, but will not hate you and will respect your authority enough to abide by the rules in the future. On the other hand though, if you play the role of the best friend and consequences for negative behavior are non-existent then the child will go about doing what they please without regard for anyone else. Once the child realizes that he  or she will not be punished they have the ability to over power the parent. Religion also uses fear in order to enhance positive behavior and love among the people. No matter which religion one chooses to believe, he or she does not always willingly act with morals and ethics because in their heart they believe its right, but do so because they fear what will happen to their soul if they dont. People fear negative consequences whether it is timeout, prison, or even hell and will most always act how they are told in order to avoid such punishments. Ruling with fear to create stability and harmony can be used in many everyday situations whether running the country, the household, the office, or the church. Bibliography Wootton, David, ed. The Prince. Indiana: Hackett Publishing Company, Inc., 1995.

Personal Life of Babe Ruth :: essays research papers

Not all American legends live a wonderful life. For example, there was Babe Ruth. In the early years of the 1900's, the baseball life of 'The Great Bambino' had begun. The legend of Babe Ruth, born George Ruth, Jr., is considered by many to be the greatest baseball player. For instance, everybody knows how great a hitter Babe was, and virtually invented the homerun. But, not everybody knows what a great person he was when it came to children. Babe Ruth possessed the attribute of being brutal and incorrigible. He had many distinct characteristics. He is known primarily for his great baseball exploits and secondary as a man who stayed out late before every game and partied until there was no one left to party with. There is more behind the story of Babe Ruth than just baseball and parties. For instance, as a boy, Ruth was your average youth who got himself into a little too much trouble and really paid the price for it. He stole from stores, he skipped school, and chewed tobacco at the age of seven. His father often beat him because he thought young George was incorrigible. So his father took him to an orphanage. Not only did his father sent him to an orphanage, but signed over custody of his son to the Xaverian Brothers, whom were missionaries that ran St. Mary?s. St. Mary?s was the orphanage that Babe Ruth grew up at. Even though Babe did not realize it at the time, he came into a good thing. That?s where he met Brother Matthias, his mentor. Brother Matthias took young Ruth under his wing and taught him to read, write, do needle work, play baseball, and right from wrong. Ruth showed startling natural talent with a bat, so Brother Matthias tried to round young George into a complete baseball player by teaching him to pitch and outfield. Ruth said, ?Brother Matthi as was the greatest man I ever knew?. Soon after, Babe changed the game of baseball. Ruth is perhaps the most recognized player in Major league Baseball history. Where he was, the fans followed, the attendance was always the greatest in his presence. He is by far America?s greatest sports hero. Aside from being a great ball player, he was also a husband and a father. He cared more for his family than he liked to show. Personal Life of Babe Ruth :: essays research papers Not all American legends live a wonderful life. For example, there was Babe Ruth. In the early years of the 1900's, the baseball life of 'The Great Bambino' had begun. The legend of Babe Ruth, born George Ruth, Jr., is considered by many to be the greatest baseball player. For instance, everybody knows how great a hitter Babe was, and virtually invented the homerun. But, not everybody knows what a great person he was when it came to children. Babe Ruth possessed the attribute of being brutal and incorrigible. He had many distinct characteristics. He is known primarily for his great baseball exploits and secondary as a man who stayed out late before every game and partied until there was no one left to party with. There is more behind the story of Babe Ruth than just baseball and parties. For instance, as a boy, Ruth was your average youth who got himself into a little too much trouble and really paid the price for it. He stole from stores, he skipped school, and chewed tobacco at the age of seven. His father often beat him because he thought young George was incorrigible. So his father took him to an orphanage. Not only did his father sent him to an orphanage, but signed over custody of his son to the Xaverian Brothers, whom were missionaries that ran St. Mary?s. St. Mary?s was the orphanage that Babe Ruth grew up at. Even though Babe did not realize it at the time, he came into a good thing. That?s where he met Brother Matthias, his mentor. Brother Matthias took young Ruth under his wing and taught him to read, write, do needle work, play baseball, and right from wrong. Ruth showed startling natural talent with a bat, so Brother Matthias tried to round young George into a complete baseball player by teaching him to pitch and outfield. Ruth said, ?Brother Matthi as was the greatest man I ever knew?. Soon after, Babe changed the game of baseball. Ruth is perhaps the most recognized player in Major league Baseball history. Where he was, the fans followed, the attendance was always the greatest in his presence. He is by far America?s greatest sports hero. Aside from being a great ball player, he was also a husband and a father. He cared more for his family than he liked to show.

Narrative Assignment

Unit 2 narrative Assignment Kaplan University Pamela Baker HU 300 – 25 Folk tale, fairy tales, and fables have been used for generations and have been passed down from generation to generation to teach children about morals, what’s right and wrong, cultures and believes. The emotional connection to feelings that children develop from them will help them develop a sense of belonging. Folk tales, fairy tales and fables have changed over time depending on how and where they are told but the outcomes are always the same. My favorite fable growing up was Aesop’s the Tortoise and the Hare.This fable was about a hare that thinks he is faster than anyone else. He is always boosting about how he is so fast that no one can beat him. He is always piking on the tortious about how slow he is. One day the tortious is fed up with the hair and his bragging and tells him that he can be beat. The hair laughs and asks by who you? The tortoise agrees to race the hair. They decide to start the race early the next morning. The tortoise started at a slow and steady pace. Since the tortoise is moving at a slow and steady pace. The hare feels that the tortoise is moving so slow he has time to take a nap even before he starts racing.When he awakes he sees that the tortoise is only about a third of the way to the finish line. The hare then decides to get something to eat. He eats and eats until he is full. Now with his belly full and the warm sun shining he starts felling very heavy eyed so he decides to take another nap. This time when he awakes he sees that the tortoise has almost made it to the finish line. The hare jumps up and rushes out of the field. The hare runs and runs as fast as he can towards the finish line. He is running so fast he become so tired. He is too tired and cannot make it across the finish line because he is too tired.The tortoise that has kept going at a slow and steady pace is not tired at all. He is able to crosses the finish line. The mor al of this fable is that it is better to pace yourself then to procrastinate and then rush to get it done. You can get more accomplished and accomplished well if you take your time. I also think that another lesson that could be learned is that it is not nice to keep boosting about thing that you are better at than everyone else. It is also not nice to pick o people when they cannot accomplish or perform at the same rate as you.I do think that the morals that could be learned from fairy tales, folk tales and fables could indeed effect the guiding of an individual’s action. If an individual understands the story being told then they will learn and will think twice about their actions. They will also learn that they should keep other individuals feelings into consideration. The narrative or story telling depend on which culture the story is being told. Communication a lesson though story telling parents, caregivers and educators can create an emotional connection to feelings.Th is is a lot different than just giving a child a list of ruses to follow. Children tend to learn and retain better if it something fun. Rather than give them a set of rules. Families have used folk tales, fairy tales and fables to teach children a lesson or morals for many generations. Though the stories have changed over the years and cultures are not the same the meaning of the story is still remained the same. References : Janaro, R. P. , & Altshuler, T. C. (2012). The art of being human: The humanities as a technique for living (Kaplan University 3rd custom ed. ). New York: Pearson Education.

Make scientific value for the sociologists and students of subject who are studying restriction of industrial output

One of the aims of this article, Roy wanted to make scientific value for the sociologists and students of subject who are studying restriction of industrial output, and introduced human group behaviour on a production line as well as in an interracial discussion group. Another aim of article he attempted to estimate the blanket term' restriction' into several kinds and emphasized on evaluating quota restriction and goldbricking related with payment system depend on his experiences in a machine shop where he worked during last 10 months. (Roy, p427) In your own words, provide a 250-word summary of the key arguments in the paper In this article, Roy There are two major kinds of output limitations in production behaviour of the machine, which are ‘Quota Restriction' and ‘Goldbricking'. In Mayo's explanation for the quota restriction from his research in a bank-wiring group at Western Electric Ltd. He inferred output limitation due to lack of understanding of the economic logics of the management by worker, also he considered the economic man a fallacious conception. (p430) In ‘gravy' job, Roy found the workers only earn certain quota wages, then slow down or stop their work. Normally they don't make full effort on that. Because they knew, if they make maximum output, next the price of productions will go down, meanwhile they will get wages less than before they made numbers of productions less than that. Therefore, they limited amount of productions to protect their own economic interests, and wasted significant time and money for them and their company. In the Roy's proposal the worker should understand using economic logics of management. Machine operators alert to their economic interests. Because of ‘economic determinism' may account for quota restr iction. In contrast, ‘stinkers' is a very hard job. The worker resentful low pay that was considered too low for quota earnings and they thought it is not worth the effort to achieve quota or not satisfied on base wage rate without premium pay. Therefore they don not turn in equal to base wage rate or deliberately slowed down. What are the main theoretical and /or empirical findings of the article? One of the theoretical findings is from Mayo. According to Mayo (Pugh, 1971, p353)' he emphasized that workers must first be understood as people if they are to be understood as organization'. From this article we knew the workers who worked in that machine shop, knew quota of output in their shop and how to reduce earning from the same amount of effort expended or increase effort to maintain the take-home level. (p430) Another of theoretical findings is initiative and incentive system. Buchanan & Huczynski (1985) describes initiative and incentive system is ‘a form of job design practice in which worker are given a task to perform by management two also provide them with a financial incentive. Workers are then left to use their initive as to how to complete the task and which tool to use. One of empirical findings is wage condition can incent employee whether work hard/waste time during their working or not. According to online article (2004) ‘Monetary incentives can get workers to engage in ‘unnatural' behaviours'. As Roy's machine shop shows monetary incentives always drive behaviour to extreme. Another finding on empirical is Systematic Soldiering is group activity. According to Roy's article, he found this phenomenon which did not only single person do that, also it around the whole machine shop during his ten months working. In a brief conclusion, to what extent do you personally find the author's arguments convincing? Give reasons to justify your evaluation. From this article, I don not completely convince the author's argument, but part of the gap between the management and organization of human resources has not been keeping up with the technological advances to increase production output (p442), I think this argument could be accepted. First, the author was working and made a record in that machine shop just ten months. It is not able to cover all points and situations. According to his Roy's article, he said ‘a complete record might include management at higher levels, whose series of new rules, regulations, order, and pronuncamentos designed for purpose of expediting production processes actually operated to reduce the effectiveness of the work force' .(p442) In addition, author found some problems between management and organization of human resources are close to Frederick Taylor's principles of scientific management, and he suggested organizational management need to innovate. Those are arguments I convince.

The Chief Justices Prepositional Slip

The Chief Justices Prepositional Slip The Chief Justices Prepositional Slip The Chief Justices Prepositional Slip By Maeve Maddox Most of the comments about the Chief Justices verbal stumble while administering the Presidential oath focus on the adverb faithfully. Not many pundits talk about the changing of of to to in the phrase President of the United States. Heres the Presidential oath as prescribed by law: I, (So and So), do solemnly swear (or affirm) that I will faithfully execute the office of President of the United States, and will to the best of my ability, preserve, protect and defend the Constitution of the United States. The formula so help me God is traditionally added. Heres the mixed-up line that that Roberts modeled for the President-elect: will execute the office of President to the United States faithfully. Its one thing to move the faithfully. Its something else to alter the preposition in the familiar and immutable phrasing of President of the United States. The phrase President of the United States is not open to variation. In what context would we ever say President to the United States? One can speak of an ambassador to the United States or an ambassador of the United States. In the first instance, to makes it clear that the ambassador belongs somewhere else. He may be attached to the United States, but its as an outsider. In the second instance, the of makes it clear that the ambassador is carrying on the work of the United States. So why would Chief Justice Roberts come up with the unprecedented President to the United States while delivering the oath of office? Could it have been an example of parapraxis? parapraxis [pÄÆ'rÉ™-prÄÆ'ksÄ ­s]: a verbal mistake that is thought to reveal an unconscious belief, thought, or emotion. Parapraxis is more commonly known as a Freudian slip. As senator, Obama objected to the appointment of Roberts to the Supreme Court. Its not unreasonable to think that Roberts was less than happy to have the task of swearing Obama in as President. Heres a possible interpretation of the substitution of to for of. Both of and to have myriad applications in English, but in these two phrases, of has the force of joining, while to has the effect of distancing. Could there have been an unconscious wish to distance Obama from the office? The preposition switch may not be evidence of parapraxis, but the fact remains that Roberts did mess up the oath. Poor guy! Hes earned himself forever the distinction of being the first justice to to stumble over the 35-word oath in the course of sixty-four years and eleven Presidents. Afterthoughts 1. Some commentators put the blame on Obama for jumping in after his name, but G.H.W. Bush did the same thing and Justice Rehnquist didnt miss a beat. 2. To be on the safe side, Roberts re-administered the oath in private, the day after the inaugural ceremony. Two other Presidents have received a double dose of the oath: Chester A. Arthur (1829-1886) and Calvin Coolidge (1872-1933), both Vice-Presidents succeeding a deceased President. Arthur took the oath in his own home, at midnight, upon receiving word that President Garfield was dead. N.Y. Supreme Court justice John R. Brady administered it, but two days later Arthur swore the oath a second time. Calvin Coolidge was in Vermont when President Harding died in California. Coolidges father, a notary public, administered the oath at 2:47 a.m. Next day Coolidge returned to Washington where he repeated the oath before Justice A. A. Hoehling. You may enjoy watching this video of Presidents from FDR to G.W. Bush taking the oath. Notice that LBJ, being sworn in while still in shock, said I do solemnly swear without inserting his name after the I. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Farther vs. FurtherWhat to Do When Words Appear Twice in a RowDissatisfied vs. Unsatisfied

Definition of LSAT - Law School Admissions Test

Definition of LSAT - Law School Admissions Test What is the LSAT? The Law School Admissions Test (LSAT) is the law school admissions exam administered four times per year by the Law School Admission Council (LSAC). All American Bar Association (ABA)-approved law schools, many non-ABA-approved law schools, and most Canadian law schools require an LSAT score from applicants. The test lasts four hours, which may seem long to prospective law students, but the LSAT pales in comparison to a two- or three-day bar exam, which law school graduates must pass in order to practice law. Content The LSAT consists entirely of multiple-choice questions with one un-scored writing exercise at the end. The multiple-choice questions are divided into five 35-minute sections: reading comprehension, analytical reasoning, two logical reasoning sections, and one un-scored â€Å"experimental† section that looks and feels exactly like one of the other four sections. The reading comprehension section asks examinees multiple-choice questions about passages that they have just read. Analytical reasoning questions have examinees reason deductively from statements or principles by engaging in logic games. In logical reasoning questions, examinees must analyze and complete arguments. At the end of test, examinees are required to provide a writing sample based on information provided in the final 35-minute period. LSAC sends the writing sample to every school that requests an LSAT score, but the writing sample does not count towards the score. Grading Examinees’ four scored multiple-choice sections are graded on a scale from 120 to 180. The median score is usually around 151 or 152 with about half of examinees scoring above these numbers and half scoring below. Scores are calculated on a curve, so the number of questions an examinee answers correctly (the raw score) is not the score that the examinee will achieve on the exam (the scaled score). Scaled scores are calculated individually for each exam, but have held relatively steady over the years. Additionally, examinees receive a percentile, which tells them what percentage of examinees they out scored during the test. Percentiles vary by exam administration, but a score of 151 or 152 will usually place the examinee in the 48th to 52nd percentile. Score Significance While there is no passing score per se, together with the law school applicant’s undergraduate grade point average (GPA), the LSAT score is one of the two most important factors that law schools consider when assessing applications. The median LSAT score of incoming 1Ls at a given school generally reflects the U.S. News and World Report (USNWR) ranking for that law school. For instance, Yale, which is in first place in the rankings and Harvard, which is tied for second, are tied for first place in terms of median LSAT scores. Both schools’ 1Ls entering in the fall 2014 semester scored a median of 173 on the LSAT. This means that half of these students earned lower than 173, and half scored higher than 173. Columbia, tied for fourth, and Stanford, tied for second, both had median LSAT scores of 172. These two scores of 172 and 173 usually represent percentiles of about 98.6% and 99.0% respectively. In other words, only about 1% or 1.4% of examinees will generally achieve a score high enough to attend these schools. Given these numbers, the relative importance of LSAT scores in determining an applicant’s chances at gaining admission to law school is not without its controversy.

Wealth disparity and effects of long-term Unemployment on the United Essay

Wealth disparity and effects of long-term Unemployment on the United States Economy - Essay Example It is important to undertake a critical analysis of unemployment in respect of the article to establish the effects this has on the entire economy of US and any other nation.This article explores the varuios employment related economic issues. It is also importasant to note that the author gives a vivid description of the consequences of unemploymdent and the indirect challenges it will pose on the wealth disparity among citizens. 1.0 Introduction Unemployment is a situation where a person is able and willing to perform tasks or work but is unable to find a job. However, there is no clear definition of long-term unemployment. economists define a period of six to twelve months as a long-term unemployment period. This is when an individual is unwillingly unemployed. Several factors lead to long-term unemployment; some of these factors are facilitated by economic changes such as economic recession, an individual not willing to work or dynamic technological changes (Hollander,2011,45). P reviously, the United States’ labor market had short periods of unemployment for most workers who were jobless; they would be easily absorbed into the labor market. Even though jobless workers especially the elderly had a long unemployment period, the level of long-term was less comparing to other countries. The rise in the long-term unemployment and unemployment rates has severe human, social, and economic costs. Wealth disparity, also known as wealth gap or inequality, refers to state of uneven distribution of financial assets among citizens of the United States of America. Wealth includes automobiles, value of homes, savings, investments and businesses. Those who have a great deal of financial assets have primarily acquired them by appreciation of fiscal portfolios. Hence, financial wealth involves mutual funds, stocks, as well as other investments. Thus, there is a greater wealth inequality than basic net worth disparities (Lubik, 2010,20). Statistics show that the top te n percent possess eighty percent of all financial wealth and the bottom ninety percent only hold twenty percent of all financial assets.Employment plays a vital role in determining the amount of economic wealth hence the observed disparity. 2.0 Discussion Unemployment is risky to the country’s economy and to other countries worldwide as well, with some costs of unemployment being levied to the society such as exchequer cost due to unemployment and social cost. While the short term unemployment may or may not have implications on an individual, long term unemployment may have a demoralizing effect to an individual. Long-term unemployment causes negative effects to individuals. Some of the most common effects include financial difficulties, health related diseases, psychological problems, boredom, idleness, losing close friends and relatives and eventually depression. Severe long-term unemployment results are mostly seen in the disadvantaged in the society. The unemployed are w asted resources, and they also waste resources meant for humanity. It is a life full of unhappiness and sorrow as unemployed individuals live in suffering and poverty; economically, human labor is devalued. The social results from unemployment lead to rise of rebellious groups, riots, family breaks, divorce and some cases of death (Hollander,2011,45). The impact of the recession shows in the United States and many countries where long-term unemployment majorly impacts the male. During the recession, construction and manufacturing industries were affected by unemployment. In the United State wealth, ownership has been concentrated in the small minority population due to their well grounded employment status. The minority

Thematic element Essay Example | Topics and Well Written Essays - 1250 words

Thematic element - Essay Example The monster was not happy with Victor because he was lonely and people always shied away from him. This is when it embarks on a revenge mission to ensure that Victor was also as lonely as it was. He does this by killing all the people that were close to Victor and even threatens to kill Victor himself unless he made him a beautiful lady monster for it to marry. Victor is afraid and decides to make a lady monster but the thought of the harm they would do once they are together, makes him destroy her. The big monster is not happy with this act and threatens Victor that he will visit him on his wedding night. On that fateful night, the monster did as he had promised and kills the bride, Elizabeth. On hearing this news, Victor’s father died out of shock and it is here where Victor decides that he will also destroy the big monster to revenge for his dead relatives and friends. Victor though dies before he could do this but the monster assures the people that he was alone and that h e was guilty of what he had done and that he will also kill himself so as to come to terms with what he had done. â€Å"Beloved† by Toni Morrison is also a thrilling story about a mother who had three children but was held in slavery. The master at the plantation was so stressing and always wanted to take the children from Sethe, the mother. Sethe was not happy and decided that instead of giving her children out; she would rather kill them and take them to a place where they will be â€Å"safe†. In the process, only the first born daughter dies and she is buried on a grave that was only labeled on its plague â€Å"beloved†. After a long time, the family returns home from a journey to find a beautiful woman seated in the front of their house and identified her to them as beloved. Sethe realized that this could be her dead daughter, who had come back to life and out of guilt, pampered her with so much