Ciscos Building of Brand

Ciscos Building of Brand Building a brand in a business-to-business context is different from doing so in a consumer market. The case study given about Cisco demonstrates this fact. When Cisco started its operations, its main target market was corporate bodies. It was selling its products to firms, which needed systems that could help them run more efficiently.Advertising We will write a custom essay sample on Ciscos Building of Brand specifically for you for only $16.05 $11/page Learn More The firm has however, grew exponentially over the last decade and it has come to appreciate the fact that consumer market can no longer be ignored. The approach taken by Cisco to build its brand when it was targeting other business units has changed following its decision to include consumer markets as part of its target markets. The approach taken to attract organizational consumers is different from the strategy taken to attract consumer markets. One of the difference comes in the way building the brand is concerned. When dealing with business-to-business market, the focus will be on the decision makers within the targeted firm. This can be the chief executive. In such cases, a firm will make an effort to ensure that the decision maker understands the brand and its superiority over other existing brands. This is because the decision maker is known (McNally Speak, 2011). It is very different from the case where the target market is a consumer market. In consumer market, the target audience is undefined. A firm will always try to build its brand by trying to communicate to everyone in the consumer market. This is evident from the case study given about Cisco. When Cisco was targeting other corporate bodies as its target market, it would focus on the main decision makers in the companies and sell its brand to them. This changed when it focused on the consumer market. The management realized that the only way of making its brand strong in the consumer market is to ensure tha t the public knows it. It is also apparent from the case that when targeting consumer market with the brand, more advertising would be necessary than when dealing with business-to-business market. When Cisco targeted organizational consumers, it found it easy to visit the companies and explain to the decision makers the importance of using their system. This changed when the firm expanded its market to include consumer markets. It had to use social and mass media to popularize the brand. Cisco’s plan to reach out to consumers is viable. For a long time, Cisco had been a popular brand in the United States and other regions around the world. However, it was very unfortunate that this brand was popular but most people did not know its specific products. This was understandable because the main target market for this firm initially was organizational consumers. The management would advertise this brand in the market, with their target being the decision makers in various organiza tion.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, this has to change given that it has decided to target consumer markets. The management must devise ways through which it can make its products known in the market. The plan to reach out to consumers is viable and very timely. In the past few years, the firm has been popular with its brand, and not its products. The management must make an effort to ensure that the popularity that the brand has generated is translated into popularity in all its products. According to Pride and Ferrell (2011), a firm can only benefit from its strong brand if its consumers are able to relate the brand with the products. This is the only way that a firm will be able to make its products gain a competitive edge over other firms in the market. Cisco has been keen on expanding its products line through acquisitions and takeovers. The firm ha s acquired many other firms that have helped it increase its market share and the products it offers in the market. It is therefore, prudent to ensure that whenever such acquisitions are made, the customers are informed about the new product that have been introduced into the market (McNally Speak, 2011). Cisco had depended on mass media to reach out to the customers. The television commercials were used to attract customers and inform them of any changes that could have taken place and the new products that the firm could have recently introduced. Currently, the firm has decided to use social media to reach out to the customers. The decision is very timely. This is because when targeting the consumer market, it is important to know the attractive market segments. The youth make the most attractive market segment for electronic product or any technology-oriented products. They get fascinated by the power of technology, and can easily make purchase of a product if they get convinced that it has what they need. This target market is easily found in social media such as Facebook, Tweeter and other blogs that Cisco has decided to use. This is a strong indication that this plan is very viable. References McNally, D., Speak, K. D. (2011). Be your own brand: Achieve more of what you want by being more of who you are. San Francisco: Berrett-Koehler Publishers. Pride, W. M., Ferrell, O. C. (2011). Marketing express. Mason: South-Western Cengage Learning.Advertising We will write a custom essay sample on Ciscos Building of Brand specifically for you for only $16.05 $11/page Learn More

African American History and Women Timeline 1900-1919

African American History and Women Timeline 1900-1919 The following is a timeline of African American womens history from 1900-1919. 1900 (September) Nannie Helen Burroughts and others founded the Womens Convention of the National Baptist Convention 1901 Regina Anderson born (librarian, Harlem Reaissance figure) 1902 Local white protests of the appointment of Minnie Cos as postmistress of Indianola, Mississippi, led to President Theodore Roosevelt suspending postal services to the town. (February 27) Marian Anderson born (singer) (October 26) Elizabeth Cady Stanton died (antislavery and womens rights activist) 1903 Harriet Tubman signed over her home for the elderly to the African Methodist Episcopal Zion Church Harriet Marshall founded the Washington (DC) Conservatory, admitting African American students Maggie Lena Walker founded St. Lukes Penny Savings Bank in Richmond, Virginia, becoming the first woman bank president Sarah Breedlove Walker (Madam C.J. Walker) begins her haircare business Ella Baker born (civil rights activist) Zora Neale Hurston born (writer, folklorist) 1904 Virginia Broughton published Womens Work, as Gleaned from the Women of the Bible Mary McLeod Bethune founded what is today Bethune-Cookman College 1905 Niagara Movement founded (out of which the NAACP grew) National League for the Protection of Colored Women founded in New York Ariel Williams Holloway born (musician, teacher, poet, figure in Harlem Renaissance) Constitution of the Industrial Workers of the World (IWW, Wobblies) included a provision that no working man or woman shall be excluded from membership in unions because of creed or color first outdoor tuberculosis camp in the United States was opened in Indianapolis, Indiana, sponsored by the Womens Improvement Club 1906 after a riot in Brownsville, Texas, President Theodore Roosevelt delivered dishonorable discharges to three companies of African American soldiers; Mary Church Terrell was among those formally protesting this action second meeting of the Niagara Movement met at Harpers Ferry, West Virginia, with about 100 men and women in attendance Josephine Baker born (entertainer) Susan B. Anthony died (reformer, abolitionist, womens rights advocate, lecturer) 1907 Negro Rural School Fund was established by Anna Jeanes, aimed at improving education for rural southern African Americans Gladys Bentley, Harlem Renaissance figure, became known for her risque and flamboyant piano playing and singing Meta Vaux Warrick Fuller received the first federal art commission awarded to an African American woman for figurines of African Americans to be used at the Jamestown Tercentenniel Exposition 1908 call issued which resulted in 1909 founding of NAACP; women signers included Ida B. Wells-Barnett, Jane Addams, Anna Garlin Spencer, and Harriot Stanton Blatch (daughter of Elizabeth Cady Stanton) in Los Angeles, the Womans Day Nursery Association was formed to provide care for African American children whose mothers worked outside the home Alpha Kappa Alpha sorority founded 1909 Nannie Helen Burroughs founded the National Training School for Women, Washington DC Gertrude Steins novel Three Lives characterizes a black female character, Rose, as having the simple, promiscuous immorality of Black people. (February 12) National Negro Conference 1910 second conference of the National Negro Conference forms the NAACP (National Association for the Advancement of Colored People), with  Mary White Ovington  as a key organizer holding a variety of offices 1910-1947 including as member of the Executive Board and board chair, 1917-1919; later women leaders included Ella Baker and  Myrlie Evers-Williams (September 29) Committee on Urban Conditions Among Negroes founded by Ruth Standish Baldwin and George Edmund Haynes 1911 Committee on Urban Conditions Among Negroes, Committee for the Improvement of Industrial Conditions Among Negroes in New York, and National League for the Protection of Colored Women merged, forming the National League on Urban Conditions Among Negroes (later just National Urban League) (January 4)  Charlotte Ray  died (first African American woman lawyer in the United States and the first woman admitted to the bar in the District of Columbia)   Edmonia Lewis  last reported in Rome; died that year or after (her death date and location are unknown) Mahalia Jackson born (gospel singer) (February 11)  Francis Ellen Watkins Harper  died (abolitionist, writer, poet) 1912 Virginia Lacy Jones born (librarian) Margaret Washington, newly elected president of the National Association of Colored Women, founded the periodical  National Notes 1913   Harriet Tubman  died (Underground Railroad conductor, abolitionist, womens rights advocate, soldier, spy, lecturer) Fannie Jackson Coppin died (educator) (February 4)  Rosa Parks  born (April 11) federal government officially segregates by race all federal workplaces, including rest rooms and eating facilities (-1915) Ruth Standish Baldwin served as president of the National League on Urban Conditions Among Negroes 1914 Marcus and Amy Jacques Garvey founded the Negro Universal Improvement Association in Jamaica this moved later to New York, promoting a homeland in Africa and independence in America for African Americans (or 1920) Daisy Bates born (civil rights activist) 1915 National Negro Health movement began to offer services to black communities, serving and including as health workers many African American women Billie Holiday born as Eleanora Fagan (singer) 1916 1917 Ella Fitzgerald born (singer)   Gwendolyn Brooks  born (poet) (June 30)  Lena Horne  born (singer, actress) (July 1-3) race riots in East St. Louis killed 40 to 200; 6,000 had to leave their homes (October 6)  Fannie Lou Hamer  born (activist) 1918 Frances Elliott Davis enrolled with the American Red Cross, the first African American nurse to do so (March 29)  Pearl Bailey  born 1919 NAACP founded with a number of women signing the call;  Mary White Ovington  became the first chairperson Pearl Primus born (dancer) Sarah Breedlove Walker (Madam C.J. Walker) died suddenly (executive, inventor, philanthropist);  ALelia Walker  becomes president of the Walker company Edmonia Highgate died (fundraiser, after the Civil War, for the Freedmans Association and the American Missionary Society, for educating freed slaves)

Shawshank Redemption Essay Example | Topics and Well Written Essays - 1000 words

Shawshank Redemption - Essay Example In Shawshank Redemption, the major themes revolve around the power of intelligence, the power of friendship and the power of hope. In the movie, Shawshank redemption, one could appreciate how the power of intelligence becomes portrayed. The character Andy on arrival to Shawshank prison, asked his friend Red to help him procure a rock hammer, polishing cloth and a large poster of Rita Hayworth. Nobody actually knew the importance of these 3 things until one day when Andy made an escape to Mexico after boring a hole through the prison walls. In addition, it is via Andy’s intelligence after helping the prison guard with family and financial issues while working at the prison’s license plate factory that he managed to secure a job as a person who did their paper work. Just from that simple act of intelligence, Andy managed to secure a status where he became protected from the notorious prison gang called Sisters that used to molest him. In addition, through his intelligence , he manages to secure a place as the prison’s librarian and expands it more in a century. Through his association with the guards, he managed to do money laundering business ran by Norton. Andy therefore gained much reputation in prison and ultimately became the people’s hero as he escaped prison, leading to Norton giving up on the search and resigning. Intelligence has been demonstrated in many prison movies, for instance Prison Break. In Prison break for instance, the main character, Michael Scofield uses his wit in order to get his brother out of prison. Prison break is majorly a season that depicts how intelligence could be of great value in evading problematic situations. The character Andy could be likened to Michael Scofield in Prison Break as both used intelligence to break out of prison. In relation to the theme, in my past experience, I have been saved a lot by depicting some act of intelligence and highly appreciate its use in real life. In Shawshank Redemp tion, power of friendship remains a theme that gets depicted entirely in the film. Andy on arrival at Shawshank made friends with Red. It is via the friendship that Andy managed to secure the very items that his used in plotting his escape. Andy asked Red to secure for him a rock hammer, polishing cloth and a poster of Rita Hayworth. If not for being friends, Red would not have secured these items for Andy. In addition, Red always was present to talk and console Andy after being mishandled by the gang called Sisters. It is while working at the prison’s license plate factory, that Andy made a deal that saw his friends get 3 beers while working at that place. In addition, in gaining favor from the prison guards and Norton, Andy managed to have his friends protected too from the gangs that used to torment in mates. As a sign and gratitude to true friendship, Andy had earlier on told Red about the money and the key in the mountain rocks near the prison that eventually led Reds to joining him in Mexico. Red on being released some few years after Andy’s escape, one day went to the area where he was told he would find a key, but got more than he had hoped for, a true friend asking Red to join him in Mexico. The movie ends with Red being overjoyed about meeting his prison and lifelong prison. In relation to Prison Break, Michael Scofield, cared and treated his brother as a

Organizational Behavior Essay Example | Topics and Well Written Essays - 3750 words

Organizational Behavior - Essay Example After the WWII, recycling was influenced by economic reasons and some countries continued to establish conservation programs, but recycling was not so popular within the United States. Landfills became a cheap way to dispose of trash and recycling efforts was not the main focus. It was not until the 1960’s that recycling and environmental awareness was public concern. By the 1970’s recycling was popular again and drop-off recycling centers were established (http://www.all-recycling-facts.com/history-of-recycling.html ) . The city of Woodbury, New Jersey was the first city to mandate recycling in the United States and soon after many towns and cities followed. â€Å"Recycling† trailers were towed behind waste management vehicles during trash collection routes. It was not till the late 1980’s and 1990’s that curbside collection was introduced. ... In the 1980s, Waste Management acquired Service Corporation of America (SCA) to become the largest waste hauler in the country.† As of 2010, Waste Management employs 45,000 employees that are dedicated to improving the environment and reported $12.52 billion in revenue. The business of collecting trash and disposing of it has evolved to a billion dollar business and all the problems that come with it. In 1993, Los Angeles Times wrote a article â€Å"Landfill Pact is Appalling† (http://articles.latimes.com/keyword/waste-management-inc) informed the public of the proposed contract between Waste Management, Inc and Weldon Canyon landfill and once the press heard of such a develop, it announced the high profit Waste Management would gain for such a contact. â€Å"Ventura Regional Sanitation District are appalled at the proposal that Waste Management Inc. be permitted a report 35% profit or over $156 million over the life of the contract. Adding insult to injury, the landown er will receive another $5.63 per ton, or over $67 million for renting out his goat pasture. Combined, these figures represent nearly 50%--$224 million--going directly into the pockets of Waste Management Inc. and the landowner.† (Landfill Pact is appalling, 1993). The stock price for Waste Management, Inc raised steadily in 2004, in the article â€Å"3 reasons to avoid Waste Management†, the country needs garbage service that is not question. Is the stock strong enough to profit from it success? On the surface, the company’s future remains positive. â€Å"The current dividend yield is 4.3%. A competing investment alternative, the 10 year Treasury Bond, yields 2.06%.† Waste Management reported an increase in revenue from $3.24 billion in 2010 to $2.52 billion in 2011. †Waste

Essay on Machiavellis The Prince Essay Example for Free

Essay on Machiavellis The Prince Essay Since the beginning of civilization man has continually been faced with the complexity of creating a peaceful and unified existence for all, without resistance or violence. People have been trying to develop a system of how to rule effectively while acting ethically and morally to avoid chaos and destruction. However, as history has shown us this has not been an easy endeavor and very few rulers have been able to accomplish this. This leads us to a question that is in dispute: Is it better to be loved than feared, or vice versa? (Machiavelli, 51) An effective ruler would be one that relies upon fear without hatred, rather than love, as described by Niccolo Machiavelli in his book The Prince. In a perfect world all people would be good-hearted, all would treat each other equally, and all would follow and respect the rules of society. Machiavelli points out that people tend to focus how the world should be rather than how it is. Let us leave to one side, then, all discussion of imaginary rulers and talk about practical realities. (Machiavelli, 48) It is easier to complain about problems and society than it is to become a leader and produce positive change. All individuals have different perceptions of what it takes to keep order in a world where not all is good and not everyone gets along. It is easy for one to discuss ideals of how things ought to be, and to use reality to form a dream of something different that we believe would be better than the current state of affairs. Dreams though can not be actualized without action, and all the discussion in the world will accomplish nothing if everyone sits idly by. We all want peace, and in order to have peace there must be structure and in order to have structure you must have an effective leader that you trust to design the framework of how things will work. Ideally all would want a leader that is trustworthy, just, intelligent, compassionate, giving, and loyal to the people while at the same time having the ability to protect society from harm. Now I know everyone will agree that if a ruler could have all the good qualities I have listed and none of the bad ones, then this would be an excellent state of affairs. But one can not have all the good qualities, nor always act in a praiseworthy fashion, for we do not live in an ideal world. (Machiavelli, 48) Unfortunately in reality we can not have a leader that stands on a platform of extreme love or extreme hatred, if we expect to  remain safe and unharmed from the rest of the world. You need someone that is tough, and has the ability to enforce and maintain order upon people who are not always good and reliable, people who are selfish and have their own interests above all else. In reality people do not act responsibly out of love and consideration for others, but of fear what will happen if they do not act accordingly. It is important to keep in mind that to be feared is different than being hated. But fear restrains men because they are afraid of punishment, and this fear never leaves them. Still, a ruler should make himself feared in such a way that, if he does not inspire love, at least he does not provoke hatred. For it is perfectly possible to be feared and not hated. (Machiavelli, 52) If there were no consequences for bad behavior, people would have no reason to act any differently. It is not that punishment in itself creates hatred, but it is how the people are punished that will determine the fear or the hatred they have for their ruler. For example if one is caught stealing and then punished by having to serve some time in jail, that would cause them to fear you and to abide by the law. On the other hand if the punishment were death it would cause the people to hate the ruler for being so un-just and immoral. When a ruler becomes hated they lose all respect and control over the people, for they will reach a point that they can no longer endure the cruelty and rise against you. Indeed, one of the most effective defenses a ruler has against conspiracies is to make sure he is not generally hated. For conspirators always believe the assassination of the ruler will be approved by the people. (Machiavelli, 57) When people feel as they have been oppressed and abused for to long they will revolt and not think twice about getting rid of the ruler they are discontented with. For once the people have become determined to over throw their ruler, they have already lost all faith and feel there is nothing else to lose whether they are successful or not. It is not enough for a Ruler to be strictly feared, but to also appear to have some compassion and respect for the people that he oversees. It is imperative that an effective ruler is one that can balance fear, goodness, authority, respect, and compassion if he wishes to maintain harmonious  control. So it is necessary for a ruler, if he wants to hold on to power, to learn how not to be good, and to know when it is and when it is not necessary to use this knowledge. (Machiavelli, 48) The point Machiavelli makes here is that it is not enough to be completely good or completely evil, but to know when to do bad things in order to create good. Power is ultimately based on violence, and sometimes in order to preserve sovereignty and authoritative command, a ruler must engage in what society deems as immoral acts such as lying, betrayal, and even murder. So the conclusion is: If you take control of a state, you should make a list of all the crimes you have to commit and do them all at once. That way you will not have to commit new atrocities every day, and you will be able, by not repeating your evil deeds, to reassure your subjects and to win their support by treating them well. He, who acts otherwise, either out of squeamishness or out of bad judgment, has to hold a bloody knife in his hand all the time. A hated, thus unsuccessful ruler would be one that would not know his limits, and continue to use violence to obtain desired results. A wise ruler would be one who could look ahead and see when it is necessary to do harm so that he can know exactly what needs to be done, how to do it, and when to do it. Most importantly the ruler must have the ability to stop once what he has set out to do is accomplished. Violence and evil doing must be used sparingly to prevent the populous from hating you. A powerful leader needs the ability to equally rely upon intelligence and brute force, he must be able to discern when to use the different characteristics and be able to step into the role of either the lion or the fox at any moment. Since a ruler, then, needs to know how to make good use of beastly qualities, he should take as his models among the animals both the fox and the lion, for the lion does not know how to avoid traps, and the fox is easily overpowered by wolves. So you must be a fox when it comes to suspecting a trap and a lion when it comes to making the wolves turn tail. (Machiavelli, 54) Machiavelli is referring to the symbolism of the lion over the monarch power in England. The lion represented courage, strength, and  leadership; it was seen as being the dominant animal that could wipe out smaller animals. A fox on the other hand is timid, reserved, and clever; it thinks before it acts. There are only two ways to obtain power, either lawfully or un-lawfully. To do it lawfully is to be considered human and to do it un-lawfully by inciting violence is to be considered animalistic, so when stepping outside the law a ruler must choose whether to be lion and exercise brute force or to be the fox and exercise the mind. Nevertheless, you should be careful how you assess the situation and should think twice before you act. Do not be afraid of your own shadow. Employ policies that are moderated by prudence and sympathy. Avoid excessive self-confidence, which leads to carelessness, and avoid excessive timidity, which will make you insupportable. Machiavelli is reinforcing the significance of a ruler to have the ability to know when to act like a man and when to act like an animal. A feared but not hated ruler is one that does not act upon impulse but carefully calculates his moves in order to do what is necessary for the people, even if it means acting outside of the law. This essay began with the notion that if one wishes to be a successful ruler he or she must induce fear among the people to gain their respect as opposed to loving and being loved. How a ruler treats the people and how the people treat the ruler is the determining factor of how successful society will be. We have to look at the relationship between the people and the ruler as we would the relationship between a child and a parent. To be an effective parent you can not inflict harm upon your child, but you can inflict fear by imposing consequences to their negative behavior. If a child does something wrong we do not physically abuse him or her, but make them sit in time out or perhaps take away a privilege like playing video games. The child may be upset with you for a short time, but will not hate you and will respect your authority enough to abide by the rules in the future. On the other hand though, if you play the role of the best friend and consequences for negative behavior are non-existent then the child will go about doing what they please without regard for anyone else. Once the child realizes that he  or she will not be punished they have the ability to over power the parent. Religion also uses fear in order to enhance positive behavior and love among the people. No matter which religion one chooses to believe, he or she does not always willingly act with morals and ethics because in their heart they believe its right, but do so because they fear what will happen to their soul if they dont. People fear negative consequences whether it is timeout, prison, or even hell and will most always act how they are told in order to avoid such punishments. Ruling with fear to create stability and harmony can be used in many everyday situations whether running the country, the household, the office, or the church. Bibliography Wootton, David, ed. The Prince. Indiana: Hackett Publishing Company, Inc., 1995.

Personal Life of Babe Ruth :: essays research papers

Not all American legends live a wonderful life. For example, there was Babe Ruth. In the early years of the 1900's, the baseball life of 'The Great Bambino' had begun. The legend of Babe Ruth, born George Ruth, Jr., is considered by many to be the greatest baseball player. For instance, everybody knows how great a hitter Babe was, and virtually invented the homerun. But, not everybody knows what a great person he was when it came to children. Babe Ruth possessed the attribute of being brutal and incorrigible. He had many distinct characteristics. He is known primarily for his great baseball exploits and secondary as a man who stayed out late before every game and partied until there was no one left to party with. There is more behind the story of Babe Ruth than just baseball and parties. For instance, as a boy, Ruth was your average youth who got himself into a little too much trouble and really paid the price for it. He stole from stores, he skipped school, and chewed tobacco at the age of seven. His father often beat him because he thought young George was incorrigible. So his father took him to an orphanage. Not only did his father sent him to an orphanage, but signed over custody of his son to the Xaverian Brothers, whom were missionaries that ran St. Mary?s. St. Mary?s was the orphanage that Babe Ruth grew up at. Even though Babe did not realize it at the time, he came into a good thing. That?s where he met Brother Matthias, his mentor. Brother Matthias took young Ruth under his wing and taught him to read, write, do needle work, play baseball, and right from wrong. Ruth showed startling natural talent with a bat, so Brother Matthias tried to round young George into a complete baseball player by teaching him to pitch and outfield. Ruth said, ?Brother Matthi as was the greatest man I ever knew?. Soon after, Babe changed the game of baseball. Ruth is perhaps the most recognized player in Major league Baseball history. Where he was, the fans followed, the attendance was always the greatest in his presence. He is by far America?s greatest sports hero. Aside from being a great ball player, he was also a husband and a father. He cared more for his family than he liked to show. Personal Life of Babe Ruth :: essays research papers Not all American legends live a wonderful life. For example, there was Babe Ruth. In the early years of the 1900's, the baseball life of 'The Great Bambino' had begun. The legend of Babe Ruth, born George Ruth, Jr., is considered by many to be the greatest baseball player. For instance, everybody knows how great a hitter Babe was, and virtually invented the homerun. But, not everybody knows what a great person he was when it came to children. Babe Ruth possessed the attribute of being brutal and incorrigible. He had many distinct characteristics. He is known primarily for his great baseball exploits and secondary as a man who stayed out late before every game and partied until there was no one left to party with. There is more behind the story of Babe Ruth than just baseball and parties. For instance, as a boy, Ruth was your average youth who got himself into a little too much trouble and really paid the price for it. He stole from stores, he skipped school, and chewed tobacco at the age of seven. His father often beat him because he thought young George was incorrigible. So his father took him to an orphanage. Not only did his father sent him to an orphanage, but signed over custody of his son to the Xaverian Brothers, whom were missionaries that ran St. Mary?s. St. Mary?s was the orphanage that Babe Ruth grew up at. Even though Babe did not realize it at the time, he came into a good thing. That?s where he met Brother Matthias, his mentor. Brother Matthias took young Ruth under his wing and taught him to read, write, do needle work, play baseball, and right from wrong. Ruth showed startling natural talent with a bat, so Brother Matthias tried to round young George into a complete baseball player by teaching him to pitch and outfield. Ruth said, ?Brother Matthi as was the greatest man I ever knew?. Soon after, Babe changed the game of baseball. Ruth is perhaps the most recognized player in Major league Baseball history. Where he was, the fans followed, the attendance was always the greatest in his presence. He is by far America?s greatest sports hero. Aside from being a great ball player, he was also a husband and a father. He cared more for his family than he liked to show.

Narrative Assignment

Unit 2 narrative Assignment Kaplan University Pamela Baker HU 300 – 25 Folk tale, fairy tales, and fables have been used for generations and have been passed down from generation to generation to teach children about morals, what’s right and wrong, cultures and believes. The emotional connection to feelings that children develop from them will help them develop a sense of belonging. Folk tales, fairy tales and fables have changed over time depending on how and where they are told but the outcomes are always the same. My favorite fable growing up was Aesop’s the Tortoise and the Hare.This fable was about a hare that thinks he is faster than anyone else. He is always boosting about how he is so fast that no one can beat him. He is always piking on the tortious about how slow he is. One day the tortious is fed up with the hair and his bragging and tells him that he can be beat. The hair laughs and asks by who you? The tortoise agrees to race the hair. They decide to start the race early the next morning. The tortoise started at a slow and steady pace. Since the tortoise is moving at a slow and steady pace. The hare feels that the tortoise is moving so slow he has time to take a nap even before he starts racing.When he awakes he sees that the tortoise is only about a third of the way to the finish line. The hare then decides to get something to eat. He eats and eats until he is full. Now with his belly full and the warm sun shining he starts felling very heavy eyed so he decides to take another nap. This time when he awakes he sees that the tortoise has almost made it to the finish line. The hare jumps up and rushes out of the field. The hare runs and runs as fast as he can towards the finish line. He is running so fast he become so tired. He is too tired and cannot make it across the finish line because he is too tired.The tortoise that has kept going at a slow and steady pace is not tired at all. He is able to crosses the finish line. The mor al of this fable is that it is better to pace yourself then to procrastinate and then rush to get it done. You can get more accomplished and accomplished well if you take your time. I also think that another lesson that could be learned is that it is not nice to keep boosting about thing that you are better at than everyone else. It is also not nice to pick o people when they cannot accomplish or perform at the same rate as you.I do think that the morals that could be learned from fairy tales, folk tales and fables could indeed effect the guiding of an individual’s action. If an individual understands the story being told then they will learn and will think twice about their actions. They will also learn that they should keep other individuals feelings into consideration. The narrative or story telling depend on which culture the story is being told. Communication a lesson though story telling parents, caregivers and educators can create an emotional connection to feelings.Th is is a lot different than just giving a child a list of ruses to follow. Children tend to learn and retain better if it something fun. Rather than give them a set of rules. Families have used folk tales, fairy tales and fables to teach children a lesson or morals for many generations. Though the stories have changed over the years and cultures are not the same the meaning of the story is still remained the same. References : Janaro, R. P. , & Altshuler, T. C. (2012). The art of being human: The humanities as a technique for living (Kaplan University 3rd custom ed. ). New York: Pearson Education.