ASDA expansion to KSA Essay Example | Topics and Well Written Essays - 2500 words

ASDA expansion to KSA - Essay ExampleThe report holds the findings and challenges faced in compilation of the report. Table of Contents Executive Summary 1 Table of Contents 2 1.0.Introduction 3 1.1.What Should Be Considered and How 4 1.2.Saudi Arabia Overview and PESTLE Analysis 4 1.2.1.KSA PESTLE Analysis 5 1.2.2.Political analysis 5 1.2.4.Social and heathen Analysis 6 1.2.5.Technological Analysis 6 1.2.6.Legal Analysis 6 1.2.7.KSA Business Environment Analysis 7 4.0.Market Entry Strategy 9 5.0.Marketing Mix and reaping Adaptation and Development 11 6.0.Conclusion 12 attachment Clients Preference for Different Supermarkets. 13 Works Cited 14 ASDA Expansion Plan to KSA 1.0. Introduction Companies be increasingly be flood tide world-wideized. The main reasons why companies opt to expand their operations to a global level include increasing their sales due to availability of new markets, acquisition of new resources which could be domestically unobtainable or expensive, opport unity to diversify business operations, minimization of competition, and a possible opportunity to minimize evaluate deductions. Expanding business to a global level results in growth of operation and thus requires coming up with a diametrical plan to facilitate the transformation of the business premise from local dealings to global ones. The plan should be dependent on the kind on business in question since different business has different ways of operating (Alpen Capital, 2011). While seeking to expand business operations globally, it is critical to develop an expansion plan, which should include market research to ensure that your company has a proper intelligence of the market conditions in the new nation thus develop ways to adopt to the different government policies, technologies, laws and competition (Luo, 1999). In the past, globalization mainly involves large companies. However, retail businesses are continually becoming interest in globalization. A good example is t he supermarket retails such as Tesco and ASDA found in UK and have soon expanded their operations to other regions, which have resulted in increased sales and profits. KSA is one of the nations that many companies are eyeing due to the readily available market (Business Monitor International, 2012). This arena foc spends on a plan that ASDA, a UK based retail supermarket, could adopt to expand its market and venture into KSA. ASDA Stores Ltd.is a supermarket chain with headquarters in UK, which sells food, general merchandise, clothing, toys in addition to offering financial services. Additionally, ASDA owns a mobile telephone network called ASDA mobile. This study aims at analyzing the market conditions in KSA by exploring the following aspects A market plan that ASDA can use to expand its market into KSA ASDA background The appropriate mode of entry into the market Marketing mix and Product adaptation and development 1.1. What Should Be Considered and How Before deciding to expa nd the market into KSA, it is entailmentant that ASDA carry mobile research on the market situation in since global expansion process is often a risky choice faced by challenges. However, carrying out a prior research helps in coming up with ways to counteract the challenges. For ASDA to be in a position to triumph in KSA, it is import